Personalised ads, without an encode per viewer.
Personalised advertising in video usually means rendering a separate encode for every audience segment, expensive, slow, and hard to scale across a live stream. Ad Manager takes a different route.
The problem
Addressable advertising promises the right ad for the right viewer, but the classic way to deliver it multiplies encodes and cost. For live and large audiences, it simply doesn’t scale.
What Ad Manager does
It places a different ad for every viewer inside the same frame, without an encode per viewer, so a single stream can serve personalised, addressable advertising at scale.