Rightful gives clubs, leagues and athletes in emerging sports the media tools to turn their events into media that compounds, distributed by the athletes themselves to the communities that follow them. What one event earns funds the next, sponsors stay for the reach, and revenue flows through the organization up to the athletes, or straight to them, with the rights cleared.
The problem
Emerging sports produce events, not media. Without the tools to turn each event into content their own athletes can distribute, and without the rights cleared to do it, the reach stays small, sponsors don’t stay, and what one event earns never funds the next.
What Rightful does
It gives clubs, leagues and athletes the tools to turn every event into content that compounds, distributed by the athletes themselves to the communities that follow them. Rights are cleared as part of the flow, so sponsors stay for the reach and revenue reaches the organization and the athletes.