Off the Beaten Path. On Purpose.
Athanor Manifesto is where MediaTech confronts its breaking point
Built around the principle of slow, sustained transformation, this white paper applies pressure to the systems behind media where AI, monetization, rights, and operations are quietly failing to scale. This is the result of +20 minds thinking the step of Mediatech, together.
Developed far from the industry’s centers of gravity, the Athanor Paper captures unfiltered, operator-level insight into where complexity actually lives and what must change to build durable MediaTech ventures in the next era.
Download the Athanor Paper!
Innovation Track, where athanor began
On January 24–25 in Punta del Este, Uruguay, we hosted the first Innovation Track, led by Montevideo Tech Ventures and Alchemy Creations.
A small group of senior operators, engineers, and product leaders came together to work through real MediaTech challenges under real constraints, away from conferences and performative innovation.
Guided by Andy Beach and Juan Pablo Saibene, the group examined system-level shifts reshaping media technology: how AI is changing decision-making, where monetization models are breaking, and how fragmentation across tools, contracts, and platforms is eroding execution.
Those conversations continued beyond the weekend. They were refined into a collaborative working paper that became the foundation of The Athanor Manifesto, a first articulation of how we think about innovation, venture building, and what it takes to build durable MediaTech companies.
